Sweden Gear, not very Punny

Found this on shop.nhl.com, it's the new Premiere Game gear for the Wings/Blues in Sweden and apparently two crappy teams are playing in Finland that same weekend...

Anyone else have a problem with the color scheme here? I know blue and yellow are the nation's colors, but c'mon...it looks like a St. Louis shirt. I probably would have gone with the more neutral white or possibly even yellow since the Blues primary color is...yep: blue.

Also, was "How Swede it is" last season's Stockholm slogan? You guys couldn't come up with something new? This may be a knee jerk reaction, but first impression: FAIL.

Oh, but I'll still probably buy one while I'm over there.